TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is among the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that people experienced a unique product the nation was clamoring for, we started offering franchise opportunities the subsequent year. Since that point, we’ve continued to cultivate to in excess of 360 stores nationwide.
Our company is also continually researching ways to keep our customers satisfied and coming back for additional. That’s why we joined forces with Mrs. Fields® in 2000 to get Mrs. Fields Famous Brands. Today, TCBY Menu Prices leads the current market in nutrition, taste, and new product innovation, always reaching to anticipate the evolving needs and wants in our customers.
We’ve remodeled our interiors and our brand to mirror our forward-thinking outlook on the future with a modern brand and logo, colorful palette and chic interior decor. We’ve been constructing a legacy of great tasting, healthy frozen desserts within the last thirty years and we don’t possess intention of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the very first TCBY in Little Rock, Arkansas. TCBY began franchising the subsequent year, and through 1984 there have been over 100 stores.
Prior to 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to create a new name looking at the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved in to the tallest building in Arkansas, Simmons Tower located in downtown Little Rock, as well as the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY in early 2000 and have become Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there have been 1,777 TCBY locations across the country. By 2011, after several waves of closings, there have been 405.
Products and promotions
TCBY offers frozen yogurt in a number of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores offer only soft serve. The newest concept stores adhere to a self-service model, with customers being charged by weight. Soft serve yogurt is available in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors that are available daily, as well as various rotating flavors. TCBY also serves drinks like Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the exam launch of breakfast and lunch meal replacement bowls, parfaits and smoothies produced from non-frozen “fresh” yogurt called Yovana-Simply Yogurt by two self-service company stores in the headquarters of Salt Lake City.
2010 also saw the opening of the prototype store in Salt Lake City, Utah, operating within a different business structure. Instead of customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their very own mix of fruit or candy toppings, and pay from the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of the yogurt having a more nutrient-rich profile. The company brought down the fat content of the yogurt to below 2 percent, so that it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY will be the first frozen yogurt chain to offer you Greek frozen yogurt. Each year, TCBY Hours Of Operation offers mothers across the nation a free of charge frozen yogurt on Mother’s Day, and fathers a free of charge frozen yogurt on Father’s Day.