What’s the quickest method to attract more new patients to your practice? Every practice owner wants the simple answer so when the phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to prevent getting sold and instead obtain an online medical marketing firm that provides value. Ask these 5 questions.
* Do they really measure success with regards to trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Could they be transparent or will they hide fees?
* Will they manage your marketing for you personally?
* See below for your details on each.
1. Do they measure success in terms of new patient leads?
If you own a practice, the objective of medical marketing is to do just one thing, which would be to acquire more new patients calling as well as emailing your practice. It’s not to the amount of ad impressions or Google views, branding, or page impressions or even total variety of calls you receive. None of the things can be converted into new patients and sales.
Most medical marketing firms attempt to bury you in data about stuff that has no tangible benefit. A few will even request you to put special coding on your website throwing off your current marketing metrics. Instead search for a marketing firm that utilizes call tracking and form fill tracking to accurately see how many NEW Patients contact you each month.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a huge red flag. It’s a sales strategy to sell a service people may wish to dump inside a month or two that keeps you paying for 6-12 months for something which does nothing. Ensure that you pick a medical marketing firm that charges on a month to month basis. This way, they’ll need to continue to earn your small business monthly.
3. Can they offer proof the service(s) generate more new patient calls?
Ever endured someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you should know is the fact none of such work and something is even illegal. There is certainly zero proof that by using these marketing tools will attract just one new patient. However, there is a lot of evidence that these particular are just methods to charge your practice for services which do nothing.
Geo-fence display pushes texting out to prospects driving by your practice. Which is not merely annoying, and if it worked would mess with the scheduling. In fact, it doesn’t generate leads. Great idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for many local businesses but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads then speak with several clients who’ve tried it.
4. Could they be transparent or will they hide fees?
With regards to price you’d like to know what you’re paying for, right? Yet a common ripoff strategy in the industry would be to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then your firm refuses to actually provide information about how a lot of that money is going to actual AdWords spend versus within their pockets.
The only transparent way to charge for medical PPC is always to charge a monthly management fee and then have you ever spend the money for AdWords spend directly on your credit card. This way you know just how much you happen to be making payment on the marketing firm to manage your medical PPC and just how much went along to Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are a lot of low-cost internet marketing services on the market that provide you use of software so that you can manage your marketing yourself. For instance, there are a number of companies that sell online review software, and almost none that train your team using it and be sure it’s working for you.
Getting access to powerful website marketing tools is wonderful, in principle, in case you have a Ph.D. in online marketing and 40 hours every week to spare. On the other hand, if you have employment helping patients, they are just a big total waste of time and cash.
Be sure to check that this marketing firm does the work, so you can concentrate on everything you do best that is helping patients. What’s the fastest method to attract new patients? Make certain for each dollar you invest in lead generation you’re getting nlphhf along with a positive ROI. It’s that easy. And get away from each of the nonsense about geo-fence displays, retargeting, banner ads and other items that does nothing for your medical practice.